World Breastfeeding Week (WBW) takes place annually from the 1st to 7th August. This initiative was formed by the World Alliance for Breastfeeding Action (WABA) in 1990. Breastfeeding for at least the first six months is important for a child's health, growth and care. Breast milk is a primary source of proteins, vitamins, minerals, essential fatty acids and protective factors. 1 ml of breast milk supplies more nutrients than most other foods. Breast milk should not be replaced by other food; instead the food should be given to supplement the nutritional contribution of breast milk.

Breastfeeding should also begin within an hour after birth.  It is healthy and reassuring for the baby to be placed on its mother's abdomen, and feel her skin against its own. 

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WHY IS IT IMPORTANT TO BREASTFEED WITHIN THE FIRST HOUR OF BIRTH?

• The baby's sucking reflex is stronger during the 1st hour and this helps to establish proper latching.
• It promotes early breast milk production.
• The baby receives colostrum (thick yellowish milk full of essential nutrients for the baby) for the first feeds. For more information click here, DOH

Nationwide celebrations of the World Breastfeeding Week will take place. This year's theme is Breastfeeding: Prepared for Life. Members of the public are advised to contact their nearest health facilities for more information.